In this session, you will learn how Nielsen obtains adaptive audience intelligence via front-edge architecture and innovative technical choices that have led to the success of the Nielsen Marketing Cloud.

We will discuss:

• The online machine learning stack used at Nielsen Cloud
• How ML can achieve predictive personalization
• Technical lessons-learned that can be applied to any digital transformation project

Brian Bulkowski

CTO & Co-Founder,
Aerospike

Brian Bulkowski, CTO & Co-Founder of Aerospike, has a background of 25 years in the Silicon Valley as a team leader, architect, and senior manager entirely in the area of large-scale server infrastructures (commodity routers at Novell, video servers at Starlight Networks, large-scale broadband at Liberate, and distributed computation at Aggregate Knowledge).

Brian founded Aerospike after learning first hand, the scaling limitations of sharded MySQL systems at Aggregate Knowledge. As director of performance at this media intelligence SaaS company, Brian led the team in building and operating a clustered recommendation engine.

Prior to Aggregate Knowledge, Brian was a founding member of the digital TV team at Navio Communications and chief architect of Cable Solutions at Liberate Technologies where he built the high-performance embedded networking stack and the Internet-scale broadcast server infrastructure. Before Liberate, Brian was a lead engineer at Novell, where he was responsible for the AppleTalk stack for Netware 3 and 4.