Beyond Key Performance Indicator Analytics: Using Big Data to Understand User Behavior
In this session, you will learn all about Behavioral Analytics. We will teach you how to collect, enrich, store and query data while tracking user and cohort behavior across multiple channels, systems and time. We will cover how to use data residing on nearside servers, the web and on mobile devices as building blocks to understanding your user better.
You will learn how to arrive at surprising insights using module query blocks or CQL (CoolaData Query Language, based on SQL) that allows you to address business questions and arrive at conclusions at amazing speeds.
We will cover the fundamentals of smart segmentation as well as funnel, cohort and path analysis to improve customer experiences, engagement and lifetime value. We will show real-life examples of best practices from sectors of publishing/media, gaming and online retail.
Hagit is CoolaData's Head Big Data Scientist and one of the co-founders of CoolaData's core structure.
Hagit has over 20 years of experience working as a DBA Consultant and BI Manager for companies like Oracle and Air France where she oversaw projects involving data mining, predictive modeling and other techniques to drive digital success. Hagit has an MBA in Data Science and Knowledge Management from Haifa University and a BA in Psychology from Bar-Ilan University.