How to Query Funnels & Cohorts with Behavioral SQL
We use cohorts to analyze retention and we use funnels to examine a user's success in completing a certain flow or process.
This event will teach you how to use CQL to take funnel and cohort analysis to the next level. CQL is a new SQL syntax which simplifies advanced Big Data queries. As a behavioral extension of the set-based SQL, CQL is a useful tool for querying a sequence of behavioral user events.
Tomer Ben Moshe, CEO of CoolaData, will explain how CQL was developed and illustrate how it can be used.
Eric von Coelln, a veteran of mobile game startups, will explain how to use cohorts and funnels in games analytics.
Tomer Ben Moshe is a serial entrepreneur and active mentor of startups. He founded CoolaData two years ago together with Guy Greenberg.
Prior to CoolaData, Tomer co-founded and was the CEO of Redloopmedia, a Chinese mobile advertising network. He spent several years at Amdocs (NYSE:DOX) as COO of Amdocs' Content Division, where he built a variety of new business lines.
As CTO of Microsoft Israel, Tomer worked closely with software vendors, startups and the developer community.
Tomer also led the Magic SQL product line at Magic (NYSE:MGIC), writing and speaking publicly about BI and database management, as well as building world leading RAD products on major databases.
Eric von Coelln is a veteran of mobile game startups, most recently with OMGPOP, makers of the hit game Draw Something that was bought by Zynga in 2012 for $200 million, and FreshPlanet who made SongPop which has been downloaded over 80 million times.
Eric's expertise is in building and leveraging analytics to better optimize the game experience and monetize the users playing every day.